ICA Master Programme


Tell me and I forget. Teach me and I remember. Involve me and I learn
– Benjamin Franklin

Course Overview


After almost 20 years of experience delivering coaching and training courses from our training facility in Liverpool, we have created an in-depth, CPD Accredited programme covering the four areas that we find people struggle with the most. The result is our ICA Master Programme, delivered at our Liverpool Academy. Studying for either one evening a week for 16 weeks or two evenings a week for 8 weeks, you will cover:

  • Performance skills
  • Leadership skills
  • Communication skills
  • Business skills

Is the ICA Master Programme for you?


Our ICA Master Programme is designed to provide you with the tools and skills that will improve your personal and professional life. People from all walks of life have completed the programme and loved it! Ranging from business owners, entrepreneurs and business coaches to employees, retirees and people looking for their next journey in life.

If you aren’t sure if the programme is for you, why not get in touch for a no-obligation 1-1 chat with one of our coaches or book onto one of our free taster days? You can find a contact form at the bottom of the page.

Learning Outcomes


Below you will find some key learning outcomes for our programme. Remember that everybody takes from the courses something different but it is important for you to decide in advance what it is that you personally want to get from the programme.

On successful completion of the ICA Master Programme, you will:

  • Enjoy improved self-confidence and greater self-esteem thanks to the breaking down of self-limiting beliefs and the creation of a new self-concept.
  • Possess improved communication skills due to an understanding of the six disastrous listening habits and the ability to put your point across clearly.
  • Acknowledge different personality types and understand their associated coaching needs, both in and out of the workplace.
  • Recognise the power of the subconscious mind and the impact of body language and dress in the workplace.
  • Understand the fundamentals of psychology and how best to apply these to face-to-face and telephone coaching.

You can also expect to reap many benefits, among them:

  • Increased energy and an abundance of new-found motivation.
  • An understanding of different personality types and how to motivate each type.
  • Improved problem-solving techniques and greater assertiveness.
  • Better negotiation, time-management and decision-making skills.
  • An increased ability to delegate effectively in the workplace.
  • An understanding of how to lead inspirationally while building a winning team.

The Small Print


There are no official entry requirements for the ICA Master Programme although you will need to possess the drive to make a difference, the willingness to put in the required effort and the perseverance to complete the course.

The course is typically delivered over 16 evening sessions on a rolling schedule at our coaching academy in Liverpool city centre. We offer a free taster session so you can make sure the course is right for you before making a commitment. Training can also be delivered on-site at your business premises.

Course Content


Our courses simply cover too much for us to list everything you will learn but below is an outline of the core content for each course within the ICA Master Programme

Performance Skills


  • HOW TO CULTIVATE PEAK PERFORMANCE: Employ the skills wheel: The ten causes of success
  • THE GROW MODEL – THE INDISPENSABLE COACHING TOOL: Harness the four stages of lasting change
  • 18 PRINCIPLES OF COACHING AND LEADERSHIP: How to master the art of leadership and coaching
  • THE COACHING CONTRACT: Establish boundaries between coaching, mentoring & counselling
  • HOW TO FOSTER A GOOD WORK/LIFE BALANCE: Utilise the 12 spokes of the wheel of a balanced life
  • HOW TO OVERCOME STRESS IN THE WORKPLACE
  • HOW TO BUILD POWERFUL NETWORKS
  • HOW TO HARNESS THE POWER OF MEETINGS

Leadership Skills


  • HOW TO TRIUMPH OVER ADVERSITY:
    Move out of decline with the four seasons of the Sigmoid Curve
  • OVERCOMING FEAR OF FAILURE:
    Using fear as the fuel to success
  • HOW TO LIVE YOUR BRAND:
    Champion your individuality and credibility to enhance your positioning
  • HOW TO CONQUER DECISION MAKING:
    Practice the Law of 20 with mind- storming
  • WHY BUSINESSES FAIL:
    Learn from the mistakes of others
  • 5 STAGES OF DEATH:
    Rapidly come out of any situation with the five stages of the grief cycle
  • HOW TO DEVELOP THE MIND OF A LEADER:
    Model the top 12 universal leadership behaviours
  • HOW TO ACTIVATE THE MASTER DECISION:
    Jump over the valley of blame with the six triggers

Communication Skills


  • HOW TO SATISFY THE FIVE ESSENTIAL NEEDS: Uncover the secrets of Maslow’s Five Levels
  • HOW TO BUILD RELATIONSHIPS: Develop rapport with the five deep subconscious needs
  • HOW TO INTERACT WITH OTHERS: Deploy the 6 enablers of communication
  • HOW TO GET THE BEST FROM OTHERS: Unlock the four personality styles
  • HOW TO ELIMINATE CORROSIVE COMMUNICATION: Avoid the habits of negative listening
  • HOW TO FOSTER TRUST THROUGH LISTENING: Create empathy with the ten rules of the white magic
  • HOW TO CREATE A NEW SELF CONCEPT: Free yourself from self limiting beliefs
  • HOW TO BUILD YOUR IDEAL SELF: Uncover the three measures of your authentic self
  • HOW TO BUILD YOUR SELF IMAGE: Program your ideal future
  • HOW TO BUILD YOUR SELF ESTEEM: Unleash your shackles to growth with the eight steps

Business Skills


  • HOW TO DRIVE CHANGE:
    Ride the four waves of the GOSPA Model
  • WHY BUSINESSES SUCCEED:
    Gain the vital skills and knowledge of the most successful businesses
  • HOW TO BE AN EFFECTIVE DELEGATOR:
    Adopt the 21 keys of executive responsibility
  • HOW TO LIVE YOUR DREAMS:
    Apply visionary thinking with the three principles of vision, values & purpose
  • RE INVENTING YOUR BUSINESS:
    Be the change you want to happen
  • CRISIS ANTICIPATION:
    Learn the techniques to overcome adversity whilst keeping a cool head
  • HOW TO BE A DYNAMIC STRATEGIST:
    Deploy Alexander the Great’s seven legendary strategies
  • HOW TO MANAGE DIFFICULT PEOPLE:
    Use the six methods to guarantee winning results
  • HOW TO MOTIVATE AND UNLEASH A TEAM’S POTENTIAL

Course Dates


Our ICA Master Programme spans 16 evenings. Below you will find the schedule for our next available programme. If you can’t attend one of the sessions, contact us as you may be able to catch up on the next course dates. All dates may be subject to change.


Mondays
(Approx 16 Weeks)


  • Performance Skills

    Monday 5th November, 5pm-9pm
    Monday 12th November, 5pm-9pm
    Monday 19th November, 5pm-9pm
    Monday 26th November, 5pm-9pm

  • Business Skills

    Monday 3rd December, 5pm-9pm
    Monday 10th December, 5pm-9pm
    Monday 17th December, 5pm-9pm
    Monday 7th January, 5pm-9pm

  • Leadership Skills

    Monday 14th January, 5pm-9pm
    Monday 21st January, 5pm-9pm
    Monday 28th January, 5pm-9pm
    Monday 4th February, 5pm-9pm

  • Communication Skills

    Monday 11th February, 5pm-9pm
    Monday 18th February, 5pm-9pm
    Monday 25th February, 5pm-9pm
    Monday 4th March, 5pm-9pm

Tuesdays
(Approx 16 Weeks)


  • Leadership Skills

    Tuesday 6th November, 5pm-9pm
    Tuesday 13th November, 5pm-9pm
    Tuesday 20th November, 5pm-9pm
    Tuesday 27th November, 5pm-9pm

  • Communication Skills

    Tuesday 4th December, 5pm-9pm
    Tuesday 11th December, 5pm-9pm
    Tuesday 18th December, 5pm-9pm
    Tuesday 8th January, 5pm-9pm

  • Performance Skills

    Tuesday 15th January, 5pm-9pm
    Tuesday 22nd January, 5pm-9pm
    Tuesday 29th January, 5pm-9pm
    Tuesday 5th February, 5pm-9pm

  • Business Skills

    Tuesday 12th February, 5pm-9pm
    Tuesday 19th February, 5pm-9pm
    Tuesday 26th February, 5pm-9pm
    Tuesday 5th March, 5pm-9pm

Mondays & Tuesdays
(Approx 8 Weeks)


  • Performance Skills

    Monday 5th November, 5pm-9pm
    Monday 12th November, 5pm-9pm
    Monday 19th November, 5pm-9pm
    Monday 26th November, 5pm-9pm

  • Leadership Skills

    Tuesday 6th November, 5pm-9pm
    Tuesday 13th November, 5pm-9pm
    Tuesday 20th November, 5pm-9pm
    Tuesday 27th November, 5pm-9pm

  • Business Skills

    Monday 3rd December, 5pm-9pm
    Monday 10th December, 5pm-9pm
    Monday 17th December, 5pm-9pm
    Monday 7th January, 5pm-9pm

  • Communication Skills

    Tuesday 4th December, 5pm-9pm
    Tuesday 11th December, 5pm-9pm
    Tuesday 18th December, 5pm-9pm
    Tuesday 8th January, 5pm-9pm

Course Fees


The ICA Master Programme is priced at a very competitive rate of £1,800. Similar individual courses within the programme delivered in other areas of the country cost up to £5000! Choose to pay in full or set up one of our interest-free payment plans below.

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