About Us

The International Coaching Academy is the brainchild of premier business consultant and personal success expert, John Haynes. Established in 1998 and launched at Sir Paul McCartney’s LIPA with a specially written musical called ‘Life Changes’, the academy seeks to deliver and inspire excellence in individuals and organisations alike.

We offer our signature training at our office in Liverpool city centre, at your premises or online through our innovative online learning platform.


We have a simple mission to inspire, motivate and develop one million people to achieve their full potential. We help you to break the shackles that hold you back and, when you are flourishing, we will inspire you to coach others to achieve the same level of success. We are always looking for people who share our values to help us achieve our mission. If this is you, get in touch.

With realisation of one’s own potential and self-confidence in one’s ability, one can build a better worldH.H. Dalai Lama


We offer a range of workshops to suit your needs. Whether you are a student wishing to achieve academic success or a business leader seeking growth and recognition, we have the right course for you. All courses are delivered via fun workshops using our signature accelerated learning technique, which allows you to absorb the required information in less than half the usual time.

Tell me and I forget. Teach me and I remember. Involve me and I learnBenjamin Franklin


Whether you want to start a new career or wish to progress in an existing one, are just starting out or have already carved a career as a leader, manager, teacher or entrepreneur, coaching can help you to succeed. We believe that coaching equals both personal and organisational transformation; it is the key to everything we do here at the International Coaching Academy.

Coaching is the universal language of change and learningCNN


Members of the International Coaching Academy are committed to acting responsibly and ethically in all interactions with stakeholders, clients and the environment. To this end, we carry out regular risk assessments, drive best practice and contribute to social and environmental initiatives in our community and others. We are an equal opportunities employer.

You cannot escape the responsibility of tomorrow by evading it todayAbraham Lincoln